Earmark
“Ask Earmark” AI feature reveal
One real question, one specific answer with receipts, in 20 seconds, muted, in a feed.
The brief, the idea and the craft
Problem
AI features ship weekly and are announced with screen recordings nobody can read on a phone. Earmark, a customer-call workspace, needed its "ask every call" feature to land in 20 seconds, muted, in a feed.
Idea
One real question, one specific answer with receipts: "Why did we lose deals in Q3?" streams back three reasons across 212 calls, citations open the exact quote, and one click turns the list into a table.
Craft
Product UI rebuilt in React, never recorded. The hook chip morphs into the Ask box; the typed prompt becomes the query line; figures fly into their table cells. Human-cadence typing, eased cursor with hover and press, chunked streaming, and data that adds up (17 + 12 + 9 = 38 deals, $811k). Cuts follow an original 120 BPM score; payoff words land on its three stabs.
Formats
16:9 master and a rebuilt 9:16 with touch gestures and a bottom sheet.
Production notes
Structure
| Time | Beat |
|---|---|
| 0.0–2.0 | Hook: "Ask [1,284 customer calls] anything." |
| 2.0–4.4 | Chip morphs into the Ask card; prompt typed; Send |
| 4.4–8.4 | Card grows as the answer streams with citations |
| 8.6–11.75 | Proof: hover a citation → the customer's own quote |
| 11.8–14.5 | Select → "Turn into table" → figures morph into the table |
| 14.5–18.0 | "Your customers already told you why." |
| 18.0–20.0 | End card: Earmark · Ask every customer call. |
Deliverables
earmark-ai-reveal-16x9.mp4 (1920×1080) · earmark-ai-reveal-9x16.mp4 (1080×1920, rebuilt) · web copies · posters · contact sheets · vs-reference sheets · phone strips · loudness report · CREDITS.md.
Audio
Original score and SFX (Glint Studio), mixed to −16 LUFS / ≤ −1 dBTP; SFX on the exact frame of each UI event.
Posters and stills
Credits and licensing
- Concept
Brand and data are fictional (Concept). Earmark, Kestrel Fleet, all people, companies, calls and figures were invented by Glint Studio for this portfolio piece.
- Design, motion, code
Glint Studio. UI rebuilt in React/SVG and rendered with Remotion 4 (no screen recordings, no stock or AI imagery).
- Fonts (all SIL Open Font License 1.1, via Google Fonts)
- Bricolage Grotesque (display headlines, wordmark) — OFL-1.1
- Inter (UI) — OFL-1.1
- DM Mono (call timestamps) — OFL-1.1
- Audio
Music & sound design: original, Glint Studio (synthesized in-house).
A piece like Earmark is the Launch Video package: US$990, fixed.
See the packages